
People with Dolphin preferences like harmony, peace and purpose. Dolphin’s are more interested in what could be than what is. The Dolphins core needs are possibility, purpose and authenticity. Oprah Winfrey displays Dolphin preferences.

People with Owl preferences like knowledge, possibility and analysis. Like the Dolphins, Owls are more interested in what could be than what is. The core needs of Owls are competence, possibility and maximising opportunities. Bill Gates displays Owl preferences.

People with Monkey preferences like spontaneity and flexibility. They act on their impulses and find highly structured plans and situations restricting. Monkeys like to take advantage of new opportunities quickly. Richard Branson displays Monkey preferences.

People with Labrador preferences like order, closure and stability. They excel in managing and maintaining proven structures and systems. Labrador’s core needs are loyalty, responsibility, and belonging. Warren Buffett displays Labrador preferences.